{"id":2015,"date":"2022-12-07T10:30:00","date_gmt":"2022-12-07T07:00:00","guid":{"rendered":"https:\/\/magnet.ir\/blog\/?p=2015"},"modified":"2022-12-07T13:28:06","modified_gmt":"2022-12-07T09:58:06","slug":"%d9%82%db%8c%d9%81-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%da%86%db%8c%d8%b3%d8%aa%d8%9f","status":"publish","type":"post","link":"https:\/\/magnet.ir\/blog\/%d9%82%db%8c%d9%81-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%da%86%db%8c%d8%b3%d8%aa%d8%9f\/","title":{"rendered":"\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061b \u062f\u0644\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a\u060c \u0645\u0631\u0627\u062d\u0644 \u0648 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u0622\u0646"},"content":{"rendered":"\n<p>\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc Marketing Funnel \u06cc\u06a9 \u0628\u062e\u0634 \u0645\u0647\u0645 \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0631\u0627 \u062a\u0634\u0631\u06cc\u062d \u0645\u06cc\u200c\u06a9\u0646\u062f<\/p>\n\n\n\n<p>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0637\u06cc \u0633\u0641\u0631 \u0622\u0646\u200c\u0647\u0627\u0633\u062a.<\/p>\n\n\n\n<p> \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0634\u0645\u0627 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data-level=\"2\">\u0686\u0631\u0627 \u0642\u06cc\u0641\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u061f<\/a><\/li><li><a href=\"#\u0645\u0631\u0627\u062d\u0644-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" data-level=\"2\">\u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/li><li><a href=\"#\u062a\u0641\u0627\u0648\u062a-\u0628\u06cc\u0646-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0648-\u0642\u06cc\u0641-\u0641\u0631\u0648\u0634-\u0686\u06cc\u0633\u062a\u061f\" data-level=\"2\">\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li><a 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https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0686\u06cc\u0633\u062a\u061b-\u062f\u0644\u06cc\u0644-\u0627\u0647\u0645\u06cc\u062a\u060c-\u0645\u0631\u0627\u062d\u0644-\u0648-\u0646\u062d\u0648\u0647-\u0627\u06cc\u062c\u0627\u062f-\u0622\u06461-768x432.jpg 768w, https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0686\u06cc\u0633\u062a\u061b-\u062f\u0644\u06cc\u0644-\u0627\u0647\u0645\u06cc\u062a\u060c-\u0645\u0631\u0627\u062d\u0644-\u0648-\u0646\u062d\u0648\u0647-\u0627\u06cc\u062c\u0627\u062f-\u0622\u06461.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0686\u0631\u0627-\u0642\u06cc\u0641\u200c\u0647\u0627\u06cc-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0645\u0647\u0645-\u0647\u0633\u062a\u0646\u062f\u061f\">\u0686\u0631\u0627 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\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u06cc\u0646 \u0648\u0627\u0642\u0639\u06cc\u062a \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0627\u0631\u062f \u0642\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u062f\u0631 \u0622\u0646 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0622\u0646 \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u062e\u0631\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u06cc\u0627 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u062e\u0627\u0635 \u0645\u062d\u062f\u0648\u062f \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p>\u0628\u0627 \u062a\u0648\u062c\u0647 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src=\"https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0645\u0631\u0627\u062d\u0644-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-1024x637.jpg\" alt=\"\u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" class=\"wp-image-4192\" srcset=\"https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0645\u0631\u0627\u062d\u0644-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-1024x637.jpg 1024w, https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0645\u0631\u0627\u062d\u0644-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-300x187.jpg 300w, https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/\u0645\u0631\u0627\u062d\u0644-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-768x478.jpg 768w, 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href=\"https:\/\/magnet.ir\/blog\/%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C-%D9%85%D8%AD%D8%AA%D9%88%D8%A7-2\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627<\/a> \u0648 \u063a\u06cc\u0631\u0647 \u0627\u0633\u062a. <\/p>\n\n\n\n<p>\u0628\u06cc\u0634 \u0627\u0632 84% \u0627\u0632 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0648\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0627\u0632\u0637\u0631\u06cc\u0642 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0628\u0631\u0646\u062f \u0646\u06cc\u0633\u062a\u0646\u062f. 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https:\/\/magnet.ir\/blog\/wp-content\/uploads\/2022\/12\/marketing-funnel-as-a-marketing-tool-for-diagnosing-the-best-strategy-belovedmarketing-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062a\u0641\u0627\u0648\u062a-\u0628\u06cc\u0646-\u0642\u06cc\u0641-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u0648-\u0642\u06cc\u0641-\u0641\u0631\u0648\u0634-\u0686\u06cc\u0633\u062a\u061f\">\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p>\u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0627\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0647 \u062c\u0627\u06cc 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id=\"\u0686\u06af\u0648\u0646\u0647-\u06cc\u06a9-\u0631\u0648\u06cc\u06a9\u0631\u062f-\u0642\u06cc\u0641-\u06a9\u0627\u0645\u0644-\u0631\u0627-\u062f\u0631-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u062e\u0648\u062f-\u0628\u06af\u0646\u062c\u0627\u0646\u06cc\u062f\">\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0642\u06cc\u0641 \u06a9\u0627\u0645\u0644 \u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0628\u06af\u0646\u062c\u0627\u0646\u06cc\u062f<\/h2>\n\n\n\n<p>\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628 \u0627\u0633\u062a. \u062f\u0631 \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u060c\u200c \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0642\u06cc\u0641 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\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u0627\u0632 \u0642\u0628\u0644 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u0627\u062b\u06cc\u0631 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0628\u0631 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0628\u0631\u0646\u062f (KPI\u0647\u0627) \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f. \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0642\u06cc\u0641 \u0634\u0627\u0645\u0644 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0645\u062e\u062a\u0635 \u0628\u0647 \u062e\u0648\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 (<\/strong><strong>TOFU<\/strong><strong>)<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u0633\u0628 \u0622\u06af\u0627\u0647\u06cc \u06af\u0633\u062a\u0631\u062f\u0647 \u0627\u0632 \u0628\u0631\u0646\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc TOFU \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n\n\n\n<ul>\n<li>\u062f\u0633\u062a\u0631\u0633\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f<\/li>\n\n\n\n<li>\u0646\u0631\u062e \u062a\u06a9\u0645\u06cc\u0644<\/li>\n\n\n\n<li><a href=\"https:\/\/magnet.ir\/blog\/what-is-click-rate-ctr-ways-increase\/\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR)<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0645\u06cc\u0627\u0646\u0647 \u0642\u06cc\u0641 (<\/strong><strong>MOFU<\/strong><strong>)<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc MOFU \u0628\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u0631\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n\n\n\n<ul>\n<li>\u062c\u0632\u0626\u06cc\u0627\u062a \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0635\u0641\u062d\u0647<\/li>\n\n\n\n<li>\u062f\u0631\u0635\u062f \u062c\u062f\u06cc\u062f \u0628\u0647 \u0628\u0631\u0646\u062f<\/li>\n\n\n\n<li>\u0627\u06cc\u0646\u062f\u06a9\u0633 \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f\u062f\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u067e\u0627\u06cc\u06cc\u0646 \u0642\u06cc\u0641 (<\/strong><strong>BOFU<\/strong><strong>)<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u0627\u06cc\u0646\u0647\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u067e\u0627\u06cc\u0627\u0646 \u062e\u0631\u06cc\u062f \u0642\u06cc\u0641 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n\n\n\n<ul>\n<li>\u0628\u0627\u0632\u06af\u0634\u062a \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (ROAS)<\/li>\n\n\n\n<li>\u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0631\u0648\u0634 (ACOS)<\/li>\n\n\n\n<li>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc (CAC)<\/li>\n\n\n\n<li>\u0633\u0641\u0627\u0631\u0634\u0627\u062a \u06cc\u0627 \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0634\u062f\u0647<\/li>\n<\/ul>\n\n\n\n<p>\u0628\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc TOFU\u060c MOFU \u0648 BOUF\u060c \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u062a\u0645\u0627\u0645 \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u0633\u0641\u0631 \u062e\u0631\u06cc\u062f<\/h3>\n\n\n\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0622\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a \u0631\u0627 \u0628\u0647 \u0627\u0648 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <\/p>\n\n\n\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0642\u0627\u0639\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f \u062a\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u0645\u062d\u0635\u0648\u0644 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0639\u0648\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 (CTA) \u06cc\u0627 \u062a\u0635\u0648\u06cc\u0631 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u0645\u062d\u0635\u0648\u0644\u0634\u0627\u0646 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u0646\u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n\n\n\n<p> \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u062f\u0648\u0646 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0622\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0628\u0627 \u0627\u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u062e\u0648\u062f \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f<\/h3>\n\n\n\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0628\u06cc\u0646\u0634\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u062f\u0631 \u0647\u0645\u0627\u0646 \u062d\u0648\u0632\u0647 \u06a9\u0627\u0631\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f.<\/p>\n\n\n\n<p> \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0641\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u0628\u0627\u0634\u062f \u062a\u0627 \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0641\u0631\u0648\u0634\u060c \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f\u062f\u0627\u0631 \u06cc\u0627 \u0633\u0627\u06cc\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u060c \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06cc\u0627 \u0646\u0647.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0686\u06af\u0648\u0646\u0647-\u0622\u0698\u0627\u0646\u0633-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644-\u0645\u06af\u0646\u062a-\u0628\u0647-\u0634\u0645\u0627-\u06a9\u0645\u06a9-\u0645\u06cc\u200c\u06a9\u0646\u062f\">\u0686\u06af\u0648\u0646\u0647 <a href=\"https:\/\/magnet.ir\/\">\u0622\u0698\u0627\u0646\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u06af\u0646\u062a<\/a> \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/h2>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0642\u06cc\u0641 \u06a9\u0627\u0645\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u0641\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u062a\u0648\u0633\u0639\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627\u0634\u062f. <\/p>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0642\u06cc\u0641 \u06a9\u0627\u0645\u0644 \u0646\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0633\u0641\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0646\u0627\u0644\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0645\u0639\u0646\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0642\u06cc\u0641 \u06a9\u0627\u0645\u0644 \u0631\u0627 \u0627\u062a\u062e\u0627\u0630 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0646\u06cc\u0632 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0628\u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f\u061b \u0627\u0632 \u062c\u0645\u0644\u0647 3 \u0628\u0631\u0627\u0628\u0631 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0628\u0647\u062a\u0631\u060c 2 \u0628\u0631\u0627\u0628\u0631 \u062a\u0648\u062c\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0648 2 \u0628\u0631\u0627\u0628\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062e\u0631\u06cc\u062f.<\/p>\n\n\n\n<p> \u0645\u0627 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u06cc\u0646\u0634 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u062a\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0645\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u06af\u0646\u062a \u0648 \u062e\u0627\u0631\u062c \u0627\u0632 \u0622\u0646 \u0627\u0635\u0644\u0627\u062d \u0648 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p> \u0628\u0627 \u0645\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062f\u0648\u0646 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0647\u0633\u062a\u0646\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p>\u0645\u0646\u0628\u0639 : <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advertising.amazon<\/a><\/p>\n\n\n\n<p>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f : <\/p>\n\n\n\n<p><a href=\"https:\/\/magnet.ir\/blog\/what-is-content-marketing-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u0686\u06cc\u0633\u062a\u061b \u0645\u0631\u0627\u062d\u0644 \u0648 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631 \u0622\u0646<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/magnet.ir\/blog\/%d8%a7%d9%81%d8%b2%d8%a7%db%8c%d8%b4-%d8%a8%d8%b1%d9%86%d8%af-%d8%a2%da%af%d8%a7%d9%87%db%8c-%d8%a2%d9%86%d9%84%d8%a7%db%8c%d9%86\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0631\u0646\u062f \u0622\u06af\u0627\u0647\u06cc (brand awareness) \u0622\u0646\u0644\u0627\u06cc\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u0645\u061f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc Marketing Funnel \u06cc\u06a9 \u0628\u062e\u0634 \u0645\u0647\u0645 \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0631\u0627 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v20.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061b \u062f\u0644\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a\u060c \u0645\u0631\u0627\u062d\u0644 \u0648 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u0622\u0646 - \u0645\u06af\u0646\u062a<\/title>\n<meta name=\"description\" content=\"\u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc Marketing Funnel\u06cc\u06a9 \u0628\u062e\u0634 \u0645\u0647\u0645 \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 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content=\"\u0645\u0631\u062a\u0636\u06cc \u062d\u0633\u06cc\u0646\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0645\u0631\u062a\u0636\u06cc \u062d\u0633\u06cc\u0646\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u062e\u0645\u06cc\u0646\u06cc \u0645\u0637\u0627\u0644\u0639\u0647\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" 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